Research Training

At Lawler Partners Hospitality, we believe having a research strategy and fully supervised research programme ensures that your decisions are based on fact - not speculation, to ensure your marketing strategies have a greater chance of success. Our approach ensures that your research objectives are met with quality controlled data gathering and information processing services.

From our extensive experience with research in venues, we believe it is important to continually facilitate feedback from venue patrons. As such we have developed two research training products to help your staff continue to gather quality data on which to base operational and strategic decisions.

Staff Facilitated Focus Groups

Focus groups are a useful tool in determining members and customers’ perceptions, expectations and issues. This essential information provides clubs with an in-depth understanding of the needs of their target markets. Implementing an internal focus group programme, that is facilitated by staff, provides a great tool for building customer relationships and understanding.

To ensure the most is gained from the research it is important that staff are training in facilitating the groups correctly. Lawler Partners Hospitality research training allows club staff to lead discussions and equip them with the necessary tools to regularly hold in-house focus groups.

Floor Staff Research Training

Floor staff are constantly talking to customers and interacting with them. This provides a great opportunity to get feedback from customers that can be used at operational and strategic meetings. Training staff in the art of acquiring relevant information from patrons will lead to more productive meetings and outcomes. Equipping staff with the skills to gather useful feedback from patrons and involving them in the decision process facilitates greater staff ownership.

Contact

For more information on how Lawler Partners Hospitality can assit in training your staff to conduct research please contact Peter McLean on 0425 266 120