Quantitative Membership Research

Quantitative Member Research allows clubs to identify the attitudes, behaviour and perceptions of members. From this, the perceptions and satisfaction with club products and services allows management to develop informed strategies and actions. Lawler Partners Hospitality offers a full range of options that address telephone, face-to-face and online research methods devised to target clients, consumers, members and prospective customers of a new product or service.   It is vital to survey between 250 to 300 members when conducting quantitative research, as this ensures that the data collected is statistically valid. The philosophy of Lawler Partners' Hospitality research division is to ask the right questions of the right target market; ensure randomisation and representation of key groups when sampling; and to maintain the highest standards of staff training in accurate data collection. Lawler Partners Hospitality delivers cost effective research programmes that provide accurate and timely information to drive strategic decision-making.

Our Experience

Lawler Partners Hospitality has an in-house call centre specialising in surveying businesses with memberships or partner programmes.  Staff training is structured to ensure the member survey experience is one that communicates a “we care”, “we listen” approach thus utilising the research survey as an effective public relations tool for the club.

Drawing on 20 years extensive experience in the field of research, Lawler Partners Hospitality liaises closely with clients from the conceptual stage in determining objectives through to devising a research solution that is both accurate and effective. Our customised research is evident in every stage - from project briefings to study updates, fieldwork, data analysis and the compilation of comprehensive study reports with targeted recommendations for implementation.

The role of Lawler Partners Hospitality is to manage and implement the programme to ensure that objectivity and data quality is achieved. Tasks include questionnaire design, staff training, reporting and analysis and advice on implementing the results of the data.

Topics Covered

Quantitative Member Research can be customised to meet the research objectives of your club. The key components that commonly constitute member research include:

• Customer service and satisfaction in food, gaming, bar, promotions and kids club
• Preferences for food, promotions and entertainment
• Reach and effectiveness of key advertising mediums
• Competitor venues that members like to visit and why
• Perceptions of the club’s community involvement and community benefit

Contact Us

For further information please contact:

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or one of the Lawler Partners Hospitality Team.