Marketing Spend Analysis
How much are you really spending on:
Advertising, Entertainment, Marketing and Promotions?
Does your marketing plan have a budget, is it accountable?
MSA gets to the bottom of this challenging area. Marketing Expenditure is one of the few areas where emotions and fears can impede decision making.
Promotions and Entertainment that have been unchanged for too long becomes a perceived “right” instead of a benefit.
Advertising, Entertainment, Marketing and Promotions strategies that are part of your venue’s history are often thought to be essential to continued levels of trade and the resultant fear of lost revenue means your business remains committed to expenditure that may be better spent elsewhere.
Marketing Spend Analyses
- Interrogate and investigate all profit centres to ascertain your REAL marketing expenditure
- Prepare a report detailing the outcomes of the interrogation and benchmark your venue against industry key performance indicators
- Highlight areas where your venue can be able to make savings and decrease expenditure by change rather than deletion
- Make recommendations for change and outline a design for a Marketing budget and strategy including promotions, entertainment, marketing and advertising
- Make recommendations to bring all marketing spend into one area so that costs can be controlled and expenditure utilised to its maximum potential
- Coach key staff in the management of Marketing plans and budgets
- Offers ongoing support and review of Marketing budget to actual expenditure and Marketing strategies
In addition MSA can include detailed analyses of:
- Loyalty Programmes
- Data Management
- Research Programmes
Contact Us
For further information please contact:
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on 0413 314 100
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on 0425 266 120
or one of the Lawler Partners Hospitality team.
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