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Geodemographic and Lifestyle Analysis |
Geodemographic and Lifestyle Analysis
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In catering for the diverse needs of a discerning and competitive market, each venue faces the challenge of understanding and connecting with the customer. All too often the needs of a local market are assumed, based on limited or outdated data, or simply misinterpreted. This can result in venues ‘missing the mark’ with their product offering and marketing activities.
Lawler Partners Hospitality’s Geodemographic Research Products:
- Use the latest Census data;
- Identify what is unique to your market, and
- Identify demographic shifts and opportunities in the present market.
Our suite of geodemographic solutions can assist your venue to:
- Identify shifting trends in the market;
- Refine its services, facilities and member benefits to suit the local market;
- Identify gaps and opportunities in the local market;
- Conduct more selective, relevant and timely direct marketing initiatives;
- Utilise the information as the basis for further market research; and
- Further refine its strategic business and marketing plans.
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With over 20 years experience in undertaking Geodemographic Analyses for Hospitality & Gaming venues, Lawler Partners Hospitality’s suite of geodemographic products will better equip your venue to ‘hit the mark’ with your business and marketing activities.
Geodemographic Analysis
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A sophisticated analytical and statistical data modelling technique that uses high-end 2006 Census data to profile your local market. Using defined and measurable characteristics, Lawler Partners Hospitality allocates individuals into market segments based on such variables as people, education, employment, commuting methods, income and household structure giving you a greater understand of your local market. Where available, data can be trended against the 2001 Census providing further insight into market trends and growth opportunities in your local area. |
Membership Mapping
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Provides a geographical representation of where in the local area your members reside. This assists you in determining market penetration, market share and geographical influences on patronage such as competition, the impact of major transit routes and topographical boundaries. This in turn can help you gain a better understanding of member segments, member behaviours, member growth potential and improve the success of your direct marketing initiatives. |
MOSAIC Analysis
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A high-end geodemographic and behavioural reporting solution employing a number of statistical measures to provide more detailed and comprehensive sub-CCD analysis (small geographic segments or Micro-Segment). It also utilises research data on attitudes and preferences allowing greater understanding of your local catchment. Lawler Partners Hospitality’s MOSAIC Analysis has a strong and relevant marketing application and can be used to profile customer databases, profile catchment areas, map target areas, calculate market potential, determine product mix and more selectively target key areas or consumers. |
Contact Us
For more information of any of our geodemographic and lifestyle research tools, please contact:
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on 0425 266 120
or one of the Lawler Partners Hospitality Team
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